In-Office Cosmetic Teeth Whitening

Teeth whitening has become a very popular trend in recent years.  From a $900 million dollar industry 10 years ago, to becoming a $14 billion industry in 2013.  People care how they present themselves more than ever, could this be from the popular celebrity trends we all see on television? Or the extensive social media behavior via Facebook, Twitter, Instagram, Etc ??? While we can all have our opinions when it comes to market variance, one thing is clear, teeth whitening is a booming cosmetic request.  Dentists often use powerful treatments as a form of dental marketing.

There are two types of "In-Office Teeth Whitening", Dental and Non-Dental:

Dental In-Office Teeth Whitening-
Dentist have the capacity to perform teeth whitening treatments using very strong gel; thus requiring a ginival barrier to protect the gums.  ZOOM Whitening (product by Philips Oral Care) is one of the best however, many competitors are moving into this arena so most dentist have a list of product vendors to choose from which sell these high power gels.  The procedure still varies from dentist to dentist.  Now that its in the clear that dental "high strength" teeth whitening is the best, the next

question is, how many dentist use strong gel?  We inquired on a random 30 dentists and found that only 3 dentists used high strength gels, the others used a lower strength gel than lots of non-dental establishment, i.e. salons, spas, tanning salons, etc... We asked several of the dentists why they used a lower strength gel than what they were capable of using.  Some said it was due to sensitivity, others said they got the same results with lower strength, some dental practices had several different strengths, home kits, and teeth whitening accessories.  So with this in mind, be sure you ask your dentist what system they use due to dental teeth whitening costs are significantly higher than non-dental treatments, ranging from $400 to $1200 each.

Non-Dental In-Office Teeth Whitening-
Salons / Spas/ Tanning Salons are starting to offer teeth whiten service as its very effective and affordable, but the results still vary tremendously between establishments.  With the gels and procedures being so different from one another, its still a great idea to do your homework prior to undergoing any cosmetic teeth whitening.  We found that dentists got up to 12 shades while non-dental peaked out at 11, so salons / spa gain 91% the results compared to a dental treatment (using high strength gel, which we found that only 10% of the dental practices use).  So its safe to say that dental treatments fluctuate severely between practices.  Finding a credible non-dental teeth whitening company can be a difficult task.  You must read the reviews, inquire about the procedure and gel strength, and you will find a great deal on a quality teeth whitening.   

There are many different teeth whitening procedures available and the results vary significantly.  Some procedures use gel combined with an accelerator light, some use carbamide peroxide gels, other procedures call for hydrogen peroxide gel; these all effect the results.  So the question is, which procedure deems itself most effective?  I conducted research on various types of gels, lights, complaints, reviews, tests, etc.. to find the most dominate product / procedure combination; I then created a detailed quality manual based off this information.  These procedures are currently practiced by Lazer Bright in Eugene, Oregon.  Lazer Bright is a new in-office laser teeth whitening company in Willamette Valley Oregon which undergoes internal audits to ensure a quality service remains consistent within the company.